Excerpts from Marketing Magazine, August 10th, 2016:

“Recycle Everywhere is challenging consumers in Manitoba to take a break from Pokémon Go and try out a new augmented reality (AR) app designed to encourage recycling. Created by Dash Agency in collaboration with Electric Monk Media, the Recycling Starts Here app was designed to increase awareness of the blue recycling bins the organization operates around the province. Consumers who download the app can point their phones at any blue bin, which will prompt a digital experience that tells them what items can and can’t be recycled. The launch for the app comes just a few weeks after Pokémon Go’s massive popularity put AR technology at the forefront of mainstream consciousness.”